Mobile Animation Challenge 2011



One common question always arise whenever I meet schools/ministries around Southeast Asia (SEA): “Felix, how can we create an event which can bring together the students of all levels in the country to showcase their capabilities in IT?” Well, it takes lots of planning but here is one very good example from Singapore.

The Infocomm Development Authority of Singapore came out with the National Infocomm Competition (NIC), a year-long infocomm competition held annually that allows students to hone their skills and showcase their talent in infocomm. Students from their respective school then form teams within the three circuits, Secondary School, Junior College and Polytechnic/Institute of Technical Education, accumulate as many points as possible from each challenge and win amazing prizes!

Recently, I was invited by the Institute of Technical Education (ITE), Singapore to be one of the judges for one of the circuits and that’s the Mobile Animation Challenge (MAC). This national mobile animation challenge is targeted at secondary school students for the purpose of engaging them to create promotional clips based on given themes (For this year the theme was Green Sustainability) on the mobile platform. These are the areas of considerations for this competition:

* High percentage of mobile users among target participants;
* Development of mobile applications is widely promoted in Singapore; and
* Potential business opportunities in the mobile media market.

Students made use of mainly Adobe Flash Professional to create the projects together with Adobe Photoshop & Illustrator to aid them in the pre-production process (Story-Boarding & Character/Background Design)

Walking around the booths to check out the student’s awesome works & presentations, we managed to decide the top 3 winners out of the 75 entries received. Check them out:

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